Finding the right product for your Amazon store can influence your success as a seller. In the ever-evolving marketplace of Amazon, where competition is fierce and consumer preferences shift rapidly, selecting a product that stands out is crucial. Understanding the importance of product selection is the first step toward achieving your business goals.
Today, we will demystify the process of finding the best products to sell on Amazon in 2025 and give you top 65+ product ideas, setting you up for profitability and growth.
Page overview:
How to Choose Best-Selling Products?
Top 65+ Products to Sell On Amazon
1. Health and Wellness Products
8. Books and Educational Materials
10. Office and Productivity Tools
11. Personal Fitness Equipment
12. Specialty Foods and Beverages
13. DIY Home Improvement Tools
7 Best Product Research Tools for Amazon
How to Choose Best-Selling Products?
Wondering how to find best-selling products on Amazon? Selecting the best-selling products on Amazon involves a strategic evaluation of demand, competition, and profitability. Here are key strategies and considerations to help you make informed decisions.
- Choose by Demand: Begin by examining the top-selling items across various categories, pinpointing products that are currently trending. Opt for items that boast at least some level of demand; they don’t need to be blockbuster bestsellers, but aiming for a minimum of 10 sales per day is a good benchmark.
- Pick the Right Niche: Avoid entering saturated markets. Look for an untapped market with high demand. Tools like AMZScout can be invaluable for researching niche markets, allowing you to view monthly sales volumes and identify products with low competition.
- Avoid Seasonal Items: It’s wise to steer clear of overly trendy or seasonal items to maintain steady sales year-round, as products that are in demand continuously can lead to sustainable growth. Additionally, prioritize products that are affordable to acquire or produce.
- Pay Attention to Product Reviews: A low number of high-quality reviews could signal an emerging top seller with significant potential and minimal competition. Before making a substantial investment, verify the quality of your prospective products by obtaining samples from suppliers, which is especially crucial for Amazon FBA sellers.
- Keep Shipping in Mind: Choosing products that are simple to ship is another vital consideration. Avoid items that are fragile, breakable, perishable, or otherwise prone to damage during transit. Familiarize yourself with shipping costs and Amazon seller fees to refine your product selection further, favoring lightweight items to reduce your shipping expenses.
- Create a Brand: Private label products often cost less than well-known brands, offering higher profit margins. Moreover, owning your brand grants you complete control over marketing and product presentation, though it requires you to develop your logo, packaging, and customer base.
Top 65+ Products to Sell On Amazon
Delving into the Amazon marketplace reveals a tapestry of product categories, each serving distinct consumer interests and lifestyles. A deeper exploration into these categories reveals the nuances and opportunities they present for sellers aiming to make their mark. Here’s an in-depth look at all 14 categories, offering insight into what makes each one stand out in the vast ecosystem of Amazon.
1. Health and Wellness Products
The Health and Wellness category is a testament to the growing consumer focus on maintaining a healthy lifestyle. This sector spans a wide array of products aimed at enhancing personal health, promoting relaxation and mental health, and monitoring physical activity and wellness. The demand for organic, natural, and non-toxic products is particularly strong here, reflecting a shift towards more conscious consumer choices.
Here is a list of some of the most profitable health and wellness products:
2. Home and Kitchen Gadgets
In this category, functionality meets innovation, catering to the modern homeowner seeking to enhance their living space and culinary endeavors. The worldwide market for kitchen appliances stood at a value of $200 billion and is projected to achieve a valuation of $296.04 billion by 2032.
From smart kitchen appliances that sync with smartphones for a more intuitive cooking experience to eco-friendly gadgets that minimize waste, this category is all about making life in the kitchen and home more efficient and sustainable. Products that offer unique solutions to everyday problems are especially popular.
Here are some high-profit home and kitchen products:
3. Outdoor Equipment
Outdoor Equipment caters to adventurers and nature enthusiasts who seek quality gear for their outdoor pursuits. Products in this category are designed to enhance the outdoor experience while ensuring safety and comfort. The emphasis is on durability, functionality, and environmental sustainability, with many consumers looking for gear that supports eco-friendly practices.
Here are some top trending products in the outdoor equipment sector:
4. Beauty and Personal Care
The Beauty and Personal Care category is a vibrant marketplace of products catering to grooming, skincare, and overall personal upkeep. This market is projected to reach a market size of $282.80 billion in 2024. Globally, the United States is at the forefront of revenue production, anticipated to generate $100 billion in 2024!
With an increasing emphasis on clean beauty, items like organic serums, cruelty-free cosmetics, and sustainable beauty tools are gaining prominence. This category also extends to personal care essentials, reflecting a growing consumer preference for products that are not only good for them but also for the planet.
Take a look at some of the best beauty and personal care products below:
5. Pet Products
The Pet Products category is dedicated to the well-being and happiness of pets, offering a range of items from premium pet foods to toys designed to stimulate pets mentally and physically. This category has some of the best products for beginners to sell on Amazon.
Innovations in pet care and eco-friendly grooming products, reflect the deepening bond between pets and their owners and the desire to provide the best care possible. This category is also seeing a rise in products, particularly toys that address specific health needs, signaling a more personalized approach to pet care.
Here are some pet products to consider:
6. Kids and Baby Products
Kids and Baby Products focuses on nurturing development, ensuring safety, and providing entertainment for the youngest members of the family. The baby care sector is projected to surpass a valuation of $67 billion in the United States, with robust growth anticipated in the years ahead.
The trend towards sustainable and non-toxic materials is particularly pronounced here, with parents and caregivers prioritizing products that are safe for children and the environment.
Here are some baby products to consider selling on Amazon:
7. Fashion and Jewelry
Fashion and Jewelry is a dynamic category that spans high-end to casual wear, offering a vast selection for diverse audience. The demand for sustainable and ethically produced items is reshaping this category, with consumers increasingly supporting brands that prioritize eco-friendly materials and fair labor practices. From handmade jewelry that tells a story to recycled products, this category offers a platform for expression and individuality while embracing ethical consumerism.
Here are some all-time trending fashion and jewelry products:
8. Books and Educational Materials
Educational Materials serve the insatiable curiosity and lifelong learning desires of consumers. This category is not just about traditional books but also includes ebooks, audiobooks, and interactive learning tools that cover a wide range of subjects, from fiction and self-help to academic texts and hobby guides.
Specific book genres garner more attention. These include self-help, young adult, fantasy, and mystery and thriller. Educational materials for children, language learning software, and DIY projects are particularly popular, catering to the diverse interests and learning needs of all ages.
Here are some educational products to consider selling on Amazon:
9. Hobby and Craft Supplies
Hobby and Craft Supplies is a haven for creative minds, offering materials and tools for a wide array of activities. This category caters to both beginners and seasoned hobbyists, with products that encourage creativity, relaxation, and skill development. Eco-friendly and upcycled materials are gaining traction here, reflecting a broader trend toward sustainability in crafting.
Here is a list of some of the most profitable hobby and craft supplies products:
10. Office and Productivity Tools
The Office and Productivity Tools category is designed to enhance efficiency and organization in both personal and professional settings. From multipurpose office decorations and high-tech gadgets that streamline workflow to planners that aid in time management and project planning, these products cater to the evolving needs of the modern worker.
The rise of remote work has further expanded this category. Since the pandemic, 48% of employees have continued remote work, and 62% anticipate their employers will maintain remote work options in the future. This shift is increasing the demand for home office supplies that facilitate a productive and comfortable working environment.
Here are some high-in-demand office products:
11. Personal Fitness Equipment
In the Personal Fitness Equipment category, consumers find the tools to build their home gyms and pursue their fitness goals independently. Products that can be used in small spaces are particularly appealing, as are those that incorporate technology to track progress and provide online classes or challenges.
Interested in this niche? Consider these products:
12. Specialty Foods and Beverages
Specialty Foods and Beverages cater to the gourmet and health-conscious consumer, offering a selection of artisanal, organic, and specialty items that are often hard to find in regular stores.
This includes single-origin coffees, organic teas, gluten-free and vegan snacks, and gourmet chocolates. There’s a strong emphasis on quality and unique flavors, with many consumers willing to pay a premium for products that meet these criteria.
13. DIY Home Improvement Tools
Did you know that sales in the home improvement sector are forecasted to hit $625 billion by the year 2025? The DIY Home Improvement Tools category empowers homeowners to take on renovation and repair projects with confidence.
Offering a range of tools, equipment, and materials for everything from minor repairs to major renovations, this category appeals to both novice DIYers and experienced craftsmen. Products that offer innovation and functionality are particularly popular.
Here are some popular products in this category.
14.Eco-Friendly Products
Eco-friendly products span across various categories, united by their minimal environmental impact and sustainable production methods. This includes biodegradable products, reusable alternatives to single-use items, and products made from recycled or sustainable materials. Consumers prefer products that reflect their commitment to waste reduction and resource conservation.
Here are some eco-friendly products to consider:
7 Best Product Research Tools for Amazon
Several tools have been developed to aid sellers in conducting thorough product research, helping to uncover profitable opportunities, gauge market demand, monitor competition, and optimize listings for better visibility and sales. Here’s a look at some of the best product research tools available for Amazon sellers:
- Jungle Scout: Jungle Scout offers a suite of features to assist with finding and analyzing potential products. It provides sales data, trend insights, and competitive analysis to help sellers make informed decisions. Jungle Scout’s database allows users to filter products according to sales, revenue, and category, making it easier to identify lucrative niches. The tool also offers keyword research capabilities and supplier databases, making it a one-stop shop for Amazon sellers at all stages.
- Helium 10: Helium 10 is another powerful tool suite. It includes product research, keyword discovery, listing optimization, and fraud protection. Its product research tool, Black Box, allows sellers to discover products based on specific criteria, including estimated monthly sales, competition, and profitability. Helium 10 also offers tools for tracking keywords, optimizing listings, and protecting your brand, making it an invaluable resource for both new and experienced sellers.
- Viral Launch: Viral Launch offers a comprehensive platform with tools for product discovery, market research, and competitive tracking. Its Market Intelligence tool provides detailed data on market trends, sales estimates, and competition levels, giving sellers a deep insight into the viability of potential products. Viral Launch also offers a keyword research tool and listing optimization services, helping sellers attract and convert more customers.
- AMZScout: AMZScout is known for its accurate sales estimates and extensive product database. It offers a range of tools, including a product finder, keyword tracker, and sales estimator. The AMZScout Pro Extension allows sellers to analyze product potential directly on Amazon pages, providing instant insights into sales volume, revenue, and competition. This tool is particularly useful for identifying emerging trends and profitable niches.
- MerchantWords: Want to find the best products to sell on Amazon? MerchantWords is a tool focused on keyword research and market trends. It collects and analyzes billions of keyword searches across Amazon’s global marketplaces, providing sellers with data on customer search behavior, seasonal trends, and keyword volume.
- Keepa: Keepa is a tool that specializes in tracking price history and sales rank data for products on Amazon. It offers a browser extension that integrates directly into Amazon product pages, allowing sellers to quickly assess the historical performance of products. This can be invaluable for understanding pricing strategies, seasonal fluctuations, and long-term trends.
- Sonar: Sonar by Sellics is a free tool that offers extensive keyword research capabilities. It helps sellers identify profitable keywords and also provides data on search volume, which can be critical for optimizing listings and PPC campaigns. While not as comprehensive as some of the other tools, Sonar is a great starting point for sellers focusing on building an effective keyword strategy.
Utilizing these tools can significantly streamline the product research process, helping Amazon sellers to identify promising products, understand market dynamics, optimize their listings, and ultimately achieve greater success on the platform. Each tool has its unique strengths, so sellers may benefit from exploring several to find the best fit for their specific needs and business model.
Selling on Amazon FBA: Essential Tips for Achieving Success
Amazon FBA simplifies the selling process by handling the storage, packing, and shipping of products, as well as customer service and returns for Amazon sellers. You can calculate revenues with the Amazon Revenue Calculator. In addition to FBA fulfillment costs, you must also consider FBA storage costs:
- Conduct Thorough Product Research: Before launching your Amazon FBA business, invest time in detailed product research to find the best products to sell on Amazon FBA. Use the tools discussed above to uncover products with high demand, low competition, and good profit margins. Look for niches or products that are underserved on Amazon to reduce competition and increase the chances of success.
- Optimize Your Product Listings: A well-optimized product listing includes using high-quality images, writing compelling product descriptions, and utilizing relevant keywords to improve search visibility. Tools like MerchantWords or Helium 10 can help identify high-volume keywords to include in your listings.
- Leverage Amazon PPC Advertising: Amazon’s Pay-Per-Click (PPC) advertising is a powerful tool to increase the visibility of your products. Create targeted ad campaigns to appear in prominent spots on Amazon’s search results and product pages. Monitor your campaigns regularly to adjust bids, keywords, and budgets for the best return on investment.
- Focus on Customer Satisfaction: High ratings and positive reviews can significantly impact your product’s visibility and sales. Ensure your products are high quality and address customer concerns promptly to maintain a positive seller reputation. Use Amazon’s automated email system to encourage satisfied customers to leave reviews.
- Manage Inventory Effectively: Effective inventory management is crucial to avoid stockouts or excessive storage fees with Amazon FBA when dealing with the best products to sell on Amazon. Use Amazon’s inventory management tools to track sales patterns and stock levels. Anticipate demand, especially during peak seasons, to ensure you always have products available for sale without overburdening Amazon’s storage facilities.
- Stay Informed About Amazon Policies and Fees: Amazon frequently updates its policies, fees, and requirements for sellers. Stay informed about any changes to avoid penalties or unexpected costs. Understanding Amazon’s fee structure is also critical for pricing your products competitively while maintaining a healthy profit margin.
- Expand Your Brand with Additional Products: Once you have established a successful product on Amazon, consider expanding your brand with complementary products. This can increase your visibility on the platform and provide customers with a broader range of options, encouraging repeat business and boosting overall sales.
Conclusion
As we wrap up our exploration of the top 14 product ideas for selling on Amazon in 2024, it’s clear that the opportunities for Amazon sellers are extremely diverse. From eco-friendly home products to the latest in personal fitness equipment, the key to success lies in identifying niches that resonate with today’s consumers and their evolving needs. Staying ahead requires not just insight into current trends but also an anticipation of what the future might hold.
Remember, the most successful Amazon sellers are those who combine a keen sense of market trends with a commitment to quality, customer service, and continuous improvement. With the right approach and a bit of entrepreneurial spirit, the best products to sell on Amazon, as listed here, can serve as your launchpad to success on Amazon.
Here’s to your success on Amazon in 2024 and beyond!
FAQs
1. Are eco-friendly products really in demand on Amazon?
Yes, eco-friendly products have seen a significant rise in demand over the past few years, a trend that is expected to continue into 2024. Consumers are increasingly opting for sustainable and eco-friendly options.
2. How important are customer reviews for selling on Amazon?
Customer reviews are crucial for Amazon’s success. They not only provide social proof to potential buyers but also influence your product’s search ranking on the platform.
3. Can I sell products in multiple categories on Amazon?
Yes, sellers can list products in multiple categories on Amazon, provided they adhere to the specific rules and guidelines for each category. Selling in multiple categories can diversify your product offering and reach a broader audience, but it’s important to manage inventory and marketing strategies effectively across categories.
4. What should I do if my chosen product category is highly competitive?
If you’re entering a highly competitive category, focus on differentiating your product or brand by offering unique features, superior quality, or better value. Niche marketing, targeted advertising, and exceptional customer service can also help.
5. How can I keep up with changing trends on Amazon?
Staying updated with Amazon trends involves regularly monitoring market research reports, following Amazon seller forums and blogs, attending webinars and industry conferences, and using product research tools.
